Alice is Brazil’s first primary care-driven health insurance, offering companies and their employees a new model that enhances health outcomes while optimizing costs. Through an integrated, technology-driven approach, Alice is redefining healthcare with a focus on preventive care and seamless coordination between primary and specialized services. By prioritizing value-based care and aligning incentives with health outcomes, Alice delivers efficient, personalized healthcare solutions. In 2024, Fast Company named Alice the second most innovative company in Latin America.